The primary goal of the "Growing Agritourism" workshops is professional development and networking for everyone involved in local agritourism. The workshops will address challenges related to permits, regulations, planning, marketing and risk management.

The workshops will also include:

• Presentations from agritourism operators and other regional experts about the benefits, possibilities and challenges of California agritourism
• Resources and tools for marketing, agritourism association development and effective collaboration
• Facilitated discussions among local government staff members, agricultural professionals, tourism professionals and agritourism operators to share perspectives and help build regional networks

The workshops are sponsored by the UC Small Farm Program, UC Cooperative Extension and local partners, including the Sierra Nevada Conservancy and Valley Land Alliance. Funding to support the workshops is from Western Sustainable Agriculture Research and Education.

February 16, 2011

8:30 a.m. to 4:15 p.m.

Agricultural Center, 890 Bush St., Ukiah, CA